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If you wish to buy a mattress, I would recommend you pick up online. Mattress industry is not a traditional industry as we realized before, they use lot of high technologies. But for most people, they don’t have too much experience and enough knowledge, so it’s very hard to pick the best mattress within their budget.

bear-mattress-for-sports

Get best mattress is an unbiased mattress review site, they don’t sell mattress but do online mattress review, rating and compare, really a good resource for reference. The admin of this site Chris is very close to the manufactures and he can often get the news in advance when they plan to release coupon or promo code. Last time I just dropped by getbestmattres.com and found there are limited time $250 off on eve mattress, which is a memory foam mattress made in UK with ultimate comfort and support, very close to my leesa mattress, now it’s sitting in my guest room.

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Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about page markup and tags and which ones still matter for SEO.

Now, weirdly enough, you would think that over the last, say, seven or eight years we would’ve had an enormous growth in the number of tags and the optimization options and what you have to do on a page, but that’s not actually the case. Google kind of gave us a few that were important — things like rel=author — and then took some away. So it’s changed a little bit, but it is not as overhauled massively as you might think, and that’s a good thing.

Old-school SEO markup

Old-school SEO best practices were sort of like, okay, I had to worry about my title, my meta description and keywords tag — keywords a little less though, keywords haven’t been worried about for maybe 15 years now — my robots tag certainly, especially if I was controlling bot behavior, rel=canonical and the rel=alternate tag for things like hreflang, which came about six or seven years ago, and my headline tags. Some potential basically markup or text tags that could change the format of text, like strong and bold and EM, these have gotten less important. I’ll talk about that in a sec. Obviously, with URLs worrying about rel=nofollow and other forms of the rel tag, and then image source having the alt attribute.

This was kind of the basic, bare-bones fundamental minimums. There were other tags that some people employed and obviously other tags that Google added and took away over time or that they paid attention to a little bit and then didn’t. But generally speaking, this was the case.

Modern SEO markup

Nowadays there are a few more, but they’re really centered around just a few small items. We do have metadata now. I’m going to call this SEO even though technically it is not just for the search engines. Those are Open Graph, Twitter Cards, and the favicon. I’ll talk about that in a sec why that actually changed even though favicon has been around for a long time. Then, things like the markup for Google itself, the structured data markup that’s part of schema.org that Google is employing.

I want to be clear. Google is not using every form of schema. If you go to schema.org, you can find schema markup for virtually anything. Google only uses a small portion of that. While certain websites have seen an uptick in traffic or in prominence or in their visibility and display in the search engine results, it is not a guaranteed rank booster. Google says they don’t typically use it to boost rankings, but they can use it to better understand content, which in my opinion, better understanding content is something that often leads to better rankings and visibility, so you should be doing it. As a result, many of these old-school tags still apply of course — alt attributes and in the header tag the title and the meta description, meta robots, canonical.

What’s changed?

Really what’s changed, the big things that have changed, added to the header of pages, I would tell you generally speaking that you should think and worry about:

  • Twitter Cards
  • Open Graph markup
  • The favicon

Twitter Cards is pretty obvious. Basically, because Twitter is such a big distribution network for content and can be, it pays to have your cards optimized rather than to just have the URL exist on its own. You can stand out better in Twitter that way.

Open Graph markup, this is basically used by Facebook, an even bigger distribution platform than Twitter, and so of course you want to be able to optimize how you appear in those. Because social media in general is so well correlated with all sorts of positive SEO things, you want to put your best foot forward there. Therefore, I’m going to say this is an SEO best practice as well as a social media marketing one.

Favicon is a little weirder. Favicon’s been around for forever. It’s the little graphic that appears in your browser window or at the top of the browser tab. The reason that it matters is because so many sites — social media platforms and many distribution sites, places like Pocket, places that scrape, places that will show your stuff including sometimes, at least in the past, Google’s knowledge cards — will sometimes use that favicon in their display of your site. For that reason, it certainly can pay to have a good favicon that stands out, that’s obvious and clear, much more so than it was, say, a decade ago.

Not as important…

The H1, H2, and H3

I know what you’re going to say. You’re looking around like, “Wait a minute. I still see a lot of recommendations from tools, even like Moz Pro, that say I should use H1, H2, H3.” It is a best practice. I’d say H1 and H2 are best practices, but they are not going to transform or massively help your rankings. They’re not very well correlated with better rankings. In lots of testing, folks could barely ever observe a true, reconcilable difference between using the headline tag and just having those headlines be big and bold at the top of the page. However, I’m saying this alone. If you are using itemprop to describe a headline, an alternate headline, in your schema.org markup, that actually can be more useful. We do think that Google is at least using that, as they say, to better understand your content. I think that’s a positive thing. Then, there are lots of other sites that can use schema as well. Google is not the only place. That can certainly help your visibility too.

Strong, bold, and EM

It just kind of doesn’t matter as much. With CSS taking things over, you don’t need to worry about visual display of text in your HTML code nearly as much and certainly not from the search engine perspective.

Added to body

I’m adding to the body tag of course all of the schema.org options. I’m just showing the article ones here, but you should consider any of the ones you’ve got — recipes or news or videos or all sorts of stuff.

What about…?

Questions that folks might have around page markup:

  • What about other metadata? There’s the Dublin Core Metadata Initiative and other forms of open metadata and other forms of markup that you could put in there. I’m going to say no, don’t bother. Until and unless something gets truly popular and used by a lot of these different services, Google included, it just doesn’t pay, in my opinion, and it adds a little bit of extra weight to a page that just doesn’t matter.
  • W3C validation, does it matter if I have valid HTML code that’s sort of very, very perfect? Nope, it doesn’t seem to matter much at all. It didn’t matter back in the day. It doesn’t matter now. I would not worry about it. Most of the most popular and most visible sites in Google do not actually validate at all.
  • Schema that Google hasn’t adopted yet? I’m going to be a little controversial and say it’s probably worthwhile. If Schema has already stated this is how this format works, but you don’t yet see Google using it, it could still pay to be an early adopter, because if and when Google does do that, it could bring benefit. Now, if you’re worried about heavy page load or if this is very time-consuming for you or your dev team, don’t worry about it too much. You can certainly wait until Google actually implements something before you go and add that relevant schema to your site.
  • Other forms of semantic markup? I know there are lots of people who believe semantic markup is the future and those kinds of things, but I don’t. I don’t think that until and unless the engines adopt it, it probably does not pay. Certainly we have not seen browsers, we have not seen search engines, and we have not seen big organizations that in the social media world start to adopt this semantic markup stuff, so I would worry less about that. I think, to be honest, the engines of the future are worried about parsing the content themselves, not about how you mark it up on your pages.
  • Header, footer, sidebar labels in CSS? This was like a spam or manipulation or link counting thing for a long time, where SEOs worried that page markup that called out this is in the header, this is in the footer, this is in the sidebar of the visual of the page, like I’m saying these links are in here or these links are over here or these links are down here, this was a concern. I am less worried about it nowadays. If you are very paranoid or concerned, you certainly could use alternate things. I just wouldn’t worry about it very much.

Want to check your pages?

If you want to check these pages, you want to go through a process of actually reviewing all this stuff, there are a few tools that will do all of this stuff for you. They’ll look at all of these different tags and markup options.

The free one I love the most happens to be a Moz tool. I just really like it.

  • MozBar. You can download it for free. There are almost 400,000 people who use it regularly for free, and that’s awesome. It does have a little on-page checking option. It’ll run through all this different stuff for you.
  • View source and do it manually in your browser.
  • Google Structured Data Checker tool, which is linked to from the MozBar’s on-page checker, but also you can Google it yourself and then plug stuff into it. You don’t need to be logged in to your Webmaster Tools or Search Console account. It will validate at least the schema.org options that Google considers, which is great, and some ones that they don’t use, but that’s cool too.
  • Facebook has the same thing with Open Graph checking.
  • Twitter with their Card Validator.

If you want to use a paid service to go crawl your site automatically and surface all these issues for you:

  • Moz Pro campaigns do that.
  • Onpage.org, a great company out of Germany, and Screaming Frog, a great company out of the UK.

With these options, I would love to actually hear from you in the comments if you have seen markup or tag options that are not covered here that you think are influencing SEO for a wide range of folks. Please bring them up. Let’s talk about them. Let’s talk about any of these you disagree with.

We’ll see you again next week for another edition of Whiteboard Friday. Take care.

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Getting started with SEO can be tough, equally so can building on an existing campaign that has been on worked to great lengths. In my latest post, I’ve gathered a number of tried and tested SEO tips that’ll help to give you that competitive edge in search, helping to improve the overall organic performance of your website.

  1. Long Tail Keyword Targeting
  2. Grabbing the Low-Hanging Fruit
  3. Content Listing Structure
  4. Internal Linking Between Old and New Content
  5. Outbound Linking
  6. Broken Links
  7. Hyper-Relevant Linking Opportunities

1. Long Tail Keywords

Sometimes, ranking highly for that vanity, exact-match keyword isn’t a short-term possibility, especially when you’re trying to compete with well-established brands.

When in a situation like this, it’s important to think outside the box. Think beyond exact-match keywords and look towards long tail.

Although in their individuality long tail keywords may bring in a lot less search volume, collectively long tail accounts for around 70% of all searches made. Along with that, they’re a lot less competitive and given the nature of how specific these keywords are, they often bring in a higher quality of traffic. What’s not to love?

From rich blog content to optimised FAQ pages, targeting long tail keywords is possible for even those with limited resources, providing an opportunity to tap into traffic large competitors are likely to be ignoring.

Wanting more information on how you can leverage long tail keywords to benefit your business? Check out my previous post which is exactly on this subject!

2. Grabbing the Low-Hanging Fruit

Page one ranking: the sweet spot. Page two ranking: not so sweet, in fact, a little useless. Although this may be the case, page two rankings are a fantastic stepping stone to securing a page one position. Those page two rankings are our ‘low-hanging fruits’ as with a little work, we could get ourselves onto that first page.

Finding the Opportunities

There are a tonne of tools out there that we can use to find ‘low-hanging fruits’ worth going after. Whilst we can do this with Google Search Console completely free, I much prefer SEMRush as it clearly highlights keyword, positions and unlike Search Console, the pages ranking for the keyword:

As shown above, through using a number of advanced filters, we can exclude all the data we don’t want, leaving us only with keywords floating around page 2. To get to the above, after inputting your domain, navigate to the ‘Positions’ section within the ‘Organic Research’ report under ‘Domain Analytics’. Once you’re here, apply to necessary filters to get the data you need.

Don’t forget, we’re looking to build upon the keyword performances of those low-hanging fruits that will make the biggest difference to your end goal.

Internal Linking

So, we’ve identified those pages that with a little push, could potentially drive strong improvements. We now want to discover the most powerful pages on our site and look for opportunities to add links to our low-hanging fruit pages where relevant.

It’s important that in this process you don’t become ‘spammy’. Make sure that any page we’re linking from to our low-hanging fruit page is relevant.

To identify those strong, authoritative pages on a website, I tend to use Ahrefs as it’s simple to use and gives me the exact data I need.

To get the above information, after inputting your domain, navigate to the ‘Best by links’ report within ‘Pages’ then sort by Referring Domain (RD).

Now we have all of our strong pages and low-hanging fruits identified, look for relevant linking opportunities that will both help to bridge any authority gaps whilst also facilitating a user’s experience.

3. Content Listing Structure

Without a well thought through site structure in place, content can be lost deep within a website’s architecture. There are a number of things that can be done to leverage old content, reviving content in search that through time may have been pushed out of reach from both users and crawlers.

Pagination

One of the most commonly used forms of pagination I’ve seen is the use of next/previous or older/newer anchor text links towards the end of content listings, as seen on The Drum’s website:

the-drum-pagination-structure

Whilst this may be plausible for a small website with very limited content, this makes for a very linear site structure and so if you’re a big website full of rich content, you’re missing an opportunity to allow crawlers and users to reach deep content within your website.

Utilising a combination of the next/previous anchor text links along with links directly pointing to the following pages creates a well-structured site architecture, allowing for users and crawlers to access pages that would have originally been many clicks away in just one click. See HubSpot’s blog as an example of how it’s done:

hubspot-pagination-structure

Be it old or new, great content is great content, give your content the visibility it deserves!

Item Listing

Structuring content doesn’t just stop at pagination; we also need to make sure we’re listing a reasonable number of items per page. This is a case of striking a balance, the more items listed on each page means fewer results pages created, equally if we chuck all our content on one page, that makes for both a huge page that will take a tonne of resources to load.

Try using a reasonable number of listings. Although Google dropped the 100-links-per-page guideline, I’d still try and keep the listing relatively small as throwing a large number of links at a user all at once can be daunting.

A sweet spot I’ve found is around 20-30 items per page but of course, this is relative to the size of the site you’re working on. Test!

Extra Tip: Implement the rel=”next” and rel=”prev” tags to ensure crawlers can make sense of your paginated content. For information on how to indicate paginated content, visit Google’s dedicated resource.

4. Internal Linking Between Old and New Content

Efficient internal linking is a key part of the overall success of a page, especially when it’s a new addition to a site. Not only do internal links help to build a strong site architecture and therefore discoverability of content on your website, it also helps to spread authority.

Don’t let new content just exist within your website, be conscious of how it can be leveraged to revive old content deep within your website. Equally, be aware of how old, authoritative content can be used to help your new addition hit the ground running in search.

Linking to Old Content

Using the following search operator is a useful way to find relevant articles previously published on your website worth linking out to when creating new content:

site:domain intext:”keyword

search-operator-for-linking

By building links from new to old content, we’re building deep links to content that’s likely too far within the website’s architecture to be found with ease. We’re greatly increasing the chances of this content being viewed and crawled, which is a definite win.

Of course, don’t go linking out to any page you find just because it includes your target keyword. Remember that this internal linking task is mostly for the benefit of the user rather than the crawler, the latter is just a bonus.

Linking to New Content

Linking from old content on your website is equally as beneficial as linking to it, especially if it’s a good piece of content with some strong authority behind it. Linking out from authoritative content will help give any new content that little push to perform well organically and given that it’s an additional link to the page, increasing the chances of it being crawled.

Using the same search operate as above, collate a short list of relevant pages worth linking from.

Like what we discussed in the Low Hanging Fruit tip, we want to identify the strong, authoritative pages within our website worth linking from. With your list, dependent on the size of the list, run each URL through the Ahrefs ‘Best by links’ report to see if they hold any authority. Majestic is also useful for this sort of URL analysis:

majestic-url-level-review

If you’ve got yourself quite a big list, speed this process up with URL Profiler (which I show you how to do later).

(Another) Extra Tip: Being aware of how content can be integrated within a website architecture is a great habit to be in. Following the above tip moving forwards will make for a well-structured website in the long run!

5. Outbound Linking

For many years, SEO’s have questioned the benefits of outbound links and whether they provided noticeable worth to the referring site.

Although the extent of their impact is still questionable, one thing that has been confirmed in a study is that linking out to authoritative, relative sites does correlate to improved performances with rankings.

“Outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.” – Shai Aharony

With this in mind, surely we should be linking out to our heart’s content? Well no, that would be easy. To be safe and to make sure you’re ‘doing it right’, stick to the following two rules:

  • Make sure outbound links provide value to the user.
  • Don’t spam. Only link out when necessary, or else.

Don’t worry, I’m not about to teach you the basics of SEO here, instead, it’s a tip on how I prioritise website crawl issues when they’re in their thousands.

Rather than aimlessly chugging away at each individual issue flagged in Google Search Console (GSC), for the sake of my sanity, I prioritise. I want to work out which broken links are the most detrimental to my site and which are the ones that if fixed, can provide the greatest deal of value.

Firstly, you want to take your export the Crawl Errors Report from GSC and amend the document so all we’re working with are those pages serving a 404-status code. I tend to validate that all the 404 pages we are dealing with are still issues by running the list through Screaming Frog – this issue may have been resolved since initially being flagged.

Once you’ve got your list of broken links, copy and paste them into URL Profiler, ensuring you’re exporting URL Level Data from both Majestic and Ahrefs:

url-profiler-tool

Side note: This tool is an absolute godsend and really makes large tasks like these a lot more manageable. It’s definitely something I’d recommend investing in.

Once the tool has finished running, grab your export. Using the data in the document, identify the broken links that have external links pointing to them, these are the URL’s we’ll be starting with as they’ll provide the most value.

url-profiler-export

We won’t be just leaving the rest. After completing the above task, refresh the Crawl Errors Report by marking all as fixed, then monitor over the coming weeks.

7. Hyper-Relevant Linking Opportunities

Identifying business relevant, authoritative backlinks to help build a strong link profile can be a lengthy task, but why should you do the legwork when your competitors have some of the answers already?

Clique Hunter

Majestic have a fantastic resource in their suite of tools called Clique Hunter. In short, this tool can be used to highlight common backlinks between competition, helping to identify hyper-relevant potential links worth targeting.

majestic-clique-hunter-tool

With the capability to compare up to ten websites at once, you can get a great idea of the sorts of domains you should be looking towards securing links from.

Your turn…

Do you have any SEO tips that have been working for you recently? I’m keen to hear them! Equally, if you try any of the above tips, I’d love to hear how everything goes.

Leave me a comment below or drop me a message on Twitter @LukeTheMono.

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Last night was a big night for the UK Search industry. Like every year in the past six years the UK Searchawards were given out. This means recognition for those that worked hard in the past year to deliver great new things.

Yesterday’s awards evening marked a special moment, for not just the UK search industry, but for us as State of Digital as well. Our co-chief Barry Adams won two awards for work he has done and our Chief Sam Noble was the big winner of the evening being awarded the UK Search Personality 2016 award!

Photo credit: David Iwanow

A proud moment

I can honestly say that it was a night which filled me with a lot of pride. Barry winning the two awards and of course Sam winning the big one. Congratulations to Barry on his wins. We all believe he deserved these wins and is doing an amazing job. We are proud of you!

I do want to spend some extra time on Sam though. THE personality of the year.

I have know Sam for many years now. We first met after an SMX conference in London. Over drinks we got to know each other. Back then her company Koozai had just rebranded and made an impact quickly. Ever since Sam has shown amazing growth.

She didn’t just stick with her PPC work. She didn’t just stick with her management role at Koozai, no she did more. Much more. Sam started blogging for us. First as part of a series about the integration of marketing channels (writing about The Impact of Social on Search) and then as a regular.

Throughout the years she showed involvement. Wanted to do more. So she joined the editorial team. When I was looking for a person to stand next to me as chief, there was only one choice: Sam.

In the meantime she had continued to develop, also outside of State of Digital. She got on the speaking circuit, set up the Digital Females and came up with a revolutionary idea to train her staff, the Koozacademy.

These days Sam has ‘grown up’. She is a big personality now in the industry, one that people look up to. One that is followed. It’s a challenge, but she can handle that. Because as you read, she keeps moving forward. So this is just the start.

Sam, from the bottom of my and all of State of Digital’ team members heart: congratulations!

Enjoy the win and yes, you make us proud!

Find all the winners of the awards here:

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Posted by kerryjones

I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.”

This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a brand. Furthermore, journalists did a lot of job-hopping, so maintaining relationships was difficult.

This is a conundrum not limited to Peru. I know many people outside of the US can relate. When you see the Fractl team and others sharing stories about how we earn hundreds of links for a single content piece, you might think it must be nice to do outreach somewhere like the US where online publishers are plentiful and they’ll feature great content with no strings attached. While the work my team does isn’t easy by any means, I do recognize that there are ample opportunities for earning links and press coverage from American publishers.

What can you do if opportunities are scarce in your country?

One solution is focusing your outreach efforts on publishers in neighboring countries or countries with the same language and a similar culture. During conversations with the Attachmedia team (the company hosting the conference I was at), I learned they had much greater success earning media stories and building links outside of Peru because publishers in surrounding South American countries were more receptive to their email pitches and publishing third-party content.

But you may not need to do any international outreach if you know how to create the type of content that will organically attract attention beyond your borders.

At Fractl, many of our top-performing client campaigns have secured a lot of international links even without us doing much, or any, international outreach. To dig deeper, we recently conducted an analysis of 290 top-performing client content campaigns to determine which content naturally attracted coverage from international publishers (and thus, international links). Altogether, these campaigns were featured by publishers in 130 countries, earning more than 4,000 international media stories.

In this post, I’ll share what we found about what causes content to spread around the world.

1. Domestic success was a key factor in driving international placements for Fractl’s campaigns.

For years, we’ve noticed that if content gets enough attention in the US, it will organically begin to receive international press and links. Watch how this happens in the GIF below, which visualizes how one of our campaigns spread globally after reaching critical mass in the US:

Our study confirmed that there’s a correlation between earning a high number of links domestically and earning international links.

When we looked at our 50 most successful client campaigns that have earned the highest number of media stories, we discovered that these campaigns also received the most international coverage. Out of the 4,000 international placements we analyzed, 70 percent of them came from these 50 top-performing campaigns.

We also found that content which earned at least 25 international media pickups also earned at least 25 domestic pickups, so there’s a minimum one-to-one ratio of international to domestic pickups.

2. Overcome language barriers with visual formats that don’t rely on text.

Maps showing a contrast between countries were the visualizations of choice for international publishers.

World maps can be easily understood by global audiences, and make it easy for publishers to find an angle to cover. A client campaign, which looked at how much people eat and drink around the world, included maps highlighting differences between the countries. This was our fourth-highest-performing campaign in terms of international coverage.

calories-map.png It’s easy for a writer whose primary language isn’t English to look at a shaded map like the one above and pick out the story about his or her country. For example, a Belgian publisher who covered the consumption campaign used a headline that roughly translated to “Belgians eat more calories than Americans”:

belgian-publisher.png

Images were the second most popular visual format, which tells us that a picture may be worth a thousand words in any language. One great example of this is our “Evolution of Miss Universe” campaign, where we created a series of animated and interactive visualizations using photos of Miss Universe winners since 1952:

The simplicity of the visuals made this content accessible to all viewers regardless of the language they spoke. Paired with the international angle, this helped the campaign gain more than 40 pickups from global sites.

As we move down the rankings, formats that relied on more text, such as infographics, were less popular internationally. No doubt this is because international audiences can’t connect with content they can’t understand.

When creating text-heavy visualizations, consider if someone who speaks a different language can understand it — would it still make sense if you removed all the text?

Pro tip: If your outreach strategy is targeting multiple countries or a country where more than one language is widely spoken, it may be worth the effort to produce text-heavy visuals in multiple languages.

3. Topics that speak to universal human interests performed best internationally.

Our top-performing international campaigns show a clear preference for topics that resonate globally. The six topics that performed best internationally were:

  1. Drugs and alcohol
  2. Health and fitness
  3. Entertainment
  4. Sex and relationships
  5. Travel
  6. Technology

Bear in the mind that these topics are reflective of our client campaigns, so every topic imaginable was not included in this study.

We drilled this down a little more and looked at the specific topics covered in our top 50 campaigns. You’ll notice many of the most popular topics would make your grandma blush.

international-data-by-topic.jpg

We know that controversial topics are highly effective in grabbing attention, and the list above confirms that pushing boundaries works on a global scale. (We weren’t exactly surprised that a campaign called “Does Size Matter?” resonated internationally.)

But don’t look at the chart above and assume that you need to make your content about sex, drugs, and rock and roll if you want to gain international attention. As you can see, even pedestrian fare performed well globally. Consider how you can create content that speaks to basic human interests, like technology, food, and … Instagram.

4. A global angle isn’t necessary.

While our top five international campaigns did have a global focus, more than half of our 50 top-performing international campaigns did not have a global angle. This tells us that a geographic angle doesn’t determine international success.

Some examples of non-geographic ideas that performed well are:

  • A tool that calculates indirect sexual exposure based on how many partners you’ve had
  • The types of white lies people commonly tell and hear
  • A face-off between Siri, Cortana, and Google Now performance
  • A sampling of how many bacteria and germs are found in hotel rooms

We also found that US-centric campaigns were, unsurprisingly, less likely to succeed. Only three of our campaigns with America-focused titles received more than 25 international placements. If your content topic does have a geographic angle, make sure to broaden it to have a multi-national or worldwide focus.

Pro tip: Consider how you can add an international twist to content ideas that already performed well domestically. The Miss Universe campaign example I shared above? That came to fruition after we successfully did a similar campaign about Miss America. Similarly, we could likely reboot our “Tolerance in America” campaign to look at racism around the world and expect it to be successful, as this topic already proved popular at home and is certainly relevant worldwide.

5. The elements of share-worthy content hold true internationally.

Over the years, we’ve seen time and time again that including certain elements in content greatly increases the chance of success. All of our content that achieved international success included some combination of the following:

  • Surprising information
  • An emotionally resonant topic
  • A universally appealing topic
  • Comparison or ranking of multiple places, things, or ideas
  • A geographic angle
  • A pop culture angle

Look back at the content examples I shared in this post, and make note of how many of the characteristics above are present in each one. To increase the likelihood that your content appeals to global audiences, be sure to read this post about the vital role these elements play in creating content that earns a lot of links and social shares.

What has your experience been like using content to attract international press and links? I’d love to hear what’s worked for you — leave a comment below!

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A honeymoon is a romantic post wedding vacation for newlyweds to relax and enjoy each others company after the planning and stress leading up to their wedding. For those on a tight budget planning that luxury cruise or trip to Hawaii after the wedding may just not be part of the plan. Instead of adding more financial stress instead consider one of the many cheap honeymoon destinations that may be available to you.

To plan an inexpensive honeymoon start by doing a little creative brainstorming with your soon to be spouse. Think about all the things you like to do together as well as alone and make a list of these things. Most of the things you like to do are probably relatively close to home so make a list of those  destinations . Compare your  destinations  list with your things you like to do list and see if there are any possibilities for a romantic escape there. Spending a few days to a week just  traveling  to some of those places may make for the perfect honeymoon.

If you two are the outdoorsy type and have all the necessary gear consider a camping trip to a national or state park you may have never visited before. You will find plenty of trails for hiking, beautiful sunsets, and natural beauty at parks all across the country. The idea is to just spend time alone enjoying each others company.

If pitching a tent and roughing it is a little too much to ask you can rent a rustic cabin next to a mountain lake or stream or even an RV for a few days. You will be surprised at the honeymooning options available to you even a few hours from your front door if you really look.

If your budget isn’t quite so tight you may also consider a driving vacation. Depending where you live in the country there are probably some great honeymoon  destinations  just a state or two away. The wine country in California or even Texas, yes, Texas has quite the burgeoning wine industry in the hill country. These areas also have quite a few bed and breakfasts that are more than happy to rent a room to a newlywed couple.

Disneyland or Disneyworld can also be great honeymoon  destinations . In fact Disney offers honeymoon packages at either of their parks. Having a fairytale wedding is that much better with a fairytale honeymoon.

If you are able to spend a little more than consider  traveling  to more  exotic  locations during the off-peak season.  Travel  to European countries can be relatively inexpensive during the off season.

Caribbean cruises can also be cheap during off-peak times. The cruise lines need to fill their empty cabins during these times and will lower prices dramatically. The beauty of a cruise is you get to visit several ports of call during your voyage. How much you spend at the ports is of course entirely up to you. Or you can just stay on board, hang out by the pool, and not spend anything.

There are plenty of cheap honeymoon  destinations  to choose from. You just have to fit what you want to do into your budget. A honeymoon is about the time you spend with the love of your life, not how much you spend.

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