The term “old school” is in some respects kind of goofy, because the definition of “old school” is human-to-human interaction, prospecting person-to-person, and conducting what amounts to an organic relationship with another person. The goofy part of that is that it’s how we lead our lives on a day to day basis: well, at least for most (some) of us!
The old school business building strategy is to do one-on-ones, home meetings, private business receptions, and seminars where you actually are face to face with one or more people to whom you communicate the value of your opportunity and product.
“New school” refers to marketing that is predominantly internet based. This includes the broad spectrum of all of the various techniques for marketing that utilize the internet, inclusive of social media marketing.
New school marketing is characterized by limited to non-existent organic contact – in other words, person-to-person. For lack of a better description we’ll just call this inorganic interaction.
The irony of “new school” inorganic marketing is eventually, at least in
If there is a conundrum in
The reality is that there really isn’t any divergence in how one approaches new and old school marketing. In fact, they’re remarkably the same. What you have to do is understand the one common denominator that has the most profound effect on a person’s decision to join your business. Connecting old and new school
The thread connecting old and new school
Value is subjective, meaning that wicht is of value to one person may not be of value to another. That is where the common thread comes in. In order for you or anyone on your team to recruit a new team member, whether old or new school, organic or inorganic interaction, you need to identify what value the person seeks and with which they resonate. Otherwise they generally will have no interest in your opportunity – old or new school.
You determine value by asking questions. It doesn’t matter whether you’re online or off line. You strike up a cordial conversation, and in the course of that conversation you identify areas of dissatisfaction, need, want, or desire, and determine if what you have to offer is of value to the other person. This is common and necessary, regardless of the marketing platform you are using.
Keeping the value idea in mind, you will see there is no difference between how you interact with someone on social media and in person. It’s the same flow of dialog. You don’t walk up to somebody you don’t know in the grocery store and hit them with: “if I could show you how to save money and earn money at the same time, would that be of interest to you?” and expect too many positive responses, do you? Well, the same thing applies online. You don’t go on Facebook and hit somebody with that question – they’ll unfriend or block you. The difference is in the grocery store that person will reveal in their body language and voice that they are or not interested, and politely (hopefully) disengage. In social media and online they just block or delete you. Click – you’re gone!
The fundamentals are all the same: adding value to the life of another person with your opportunity, product, or leadership. This is the fundamental premise of
How to Structure Your Plan
So now structuring your plan is simple. You define the value proposition your opportunity, product, and leadership offer, and then you determine what type of conversation you need to conduct to discover if someone (organic or inorganic) has a need, want, desire, or dissatisfaction, that can be addressed with one of those three value areas (opportunity, product, leadership).
As a baseline you can use the FRONT or FORM acronyms to trigger your memory on areas on which to focus:
FRONT = Family, Recreation, Occupation, Needs, Timing
FORM = Family, Occupation, Recreation, Money
Now you just need to figure out how much time you have each day, and then parse that out between organic and inorganic prospecting. Only you know what is going to work for you.
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Here’s to fun, profit, and lifestyle in your network marketing business!
Thanks, and all the best to you!