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LifeVantage Corp. has hired another seasoned direct selling executive to help write the next chapter of its turnaround story.

The Salt Lake City-based supplement company named Courtland Pearson as Senior Vice President of International. Pearson brings nearly 25 years of experience in global business and direct sales. The addition of Pearson is the latest move in the company’s leadership overhaul, which began after direct sales veteran Darren Jensen was named President and CEO in May 2015.

“I’m thrilled to join the talented and experienced management team at LifeVantage,” said Pearson, who will focus on the company’s overseas markets, particularly Japan. “I see potential for tremendous growth at LifeVantage thanks to its world-class products, globally scalable business opportunity and proven field leaders around the world.”

Ranked No. 69 on DSN’s 2016 Global 100 list, LifeVantage entered the direct selling space about seven years ago. While growth has been sporadic in recent years, executives say the company’s outlook has improved over the last eight months, noting that its per share price has increased from a low of $1.40 to an average of $8.00 or $9.00. And Jensen is confident that with talent like Pearson’s, the growth will continue. “I look forward to working with Courtland to enhance our growth strategies and communications . . . and moving all of our international markets forward,” he said.

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