Like many leading supplement companies, Mannatech sees potential for big growth outside of the United States.
To help lead its global expansion efforts, the Coppell, Texas-based company has named David Ori as Vice President of EMEA, or Europe, the Middle East and Africa. Ori has more than 20 years of experience in direct sales and international marketing and was most recently Vice President of International Development for a leading cosmetics and wellness company.
Alfredo Bala, President and CEO of Mannatech, which ranked No. 71 on DSN’s 2016 Global 100 list, said that Ori is key to the company’s future performance.
“David’s experience in the direct sales industry and international markets will help us create effective strategies for rapid global expansion,” Bala said. “He will be instrumental in helping us lead and grow our operations in those regions, and his valuable work experience will enable us to better serve our associates.”
Mannatech has been building out several areas of its business as the company continues to grow, and recently promoted two finance veterans within its ranks—David Johnson to Chief Financial Officer and Diane Barton to Controller.