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Photo: Nerium executives cut the ribbon at the company’s Japan Brand Center.


Nerium’s newest Brand Center opened this week in Tokyo as the skincare and nutrition company prepares to launch operations in Japan.

A ribbon-cutting held at the 4,305-square-foot facility was attended by several Nerium executives, including Peter Dale, General Manager of Japan; Mark Smith, Chief Field Officer; BJ Choi, General Manager of Korea and Eric Haynes, General Counsel. The Texas-based company will begin selling products in Japan, its second Asia-Pacific market, on July 19.

“Asia-Pacific is one of the most important regions for relationship marketing,” said Jeff Olson, Nerium Founder and CEO. “We have a large Japanese base of Brand Partners in the U.S., and we are thrilled to bring our winning combination of opportunity and unique, proprietary products into a country that we feel is a leader in the skincare industry.”

Nerium has built Brand Centers in each of its markets, providing a physical location where customers can learn more about the brand’s anti-aging products. Nerium’s independent salespeople, known as Brand Partners, also utilize the centers to receive training, tools and other materials to help grow their businesses.

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