You’re talented, successful, and driven and wouldn’t be caught dead in an MLM (multi-level marketing) business. And yet you see the internet as an escape from 9 to 5. You don’t need to be convinced. You understand the concept of leverage, and yet all the bruhaha isn’t enough to give you a road map out of the mire. You’re not afraid of hard work…but the point is all that human resource can be used for the boss or you, the boss. For the corporation with someone else at the top, or…you get the picture.
Seems to me, you in the hardest hit sector of the economic crunch (financial and business), have been on the planet long enough to know a thing or two. You’ve had to be strong, relentless and diplomatic at the same time. You are the driver, the provider, the anchor for the home base. You are straddling concerns of school for your kids, hoping to see them married off properly with your own need for a healthy lifestyle. To relate to me well, you’re Christian and a calculated risk-taker. And you’re in a sandwich between aging parents and children that are using the front part of the brain now (the youngest, not so much). You know what? If you’re really in my tribe, your friends are rather high-powered.
You’re a boomer, you’re intense, a team-player, and people act like they need to take the power away from you because, well, you’ve just got too much of it. And let’s face it, you’ve got the brass to go after what you want. Like my friend who spent years wining and dining clients, flogging financial software internationally and getting sand in his swimming trunks (life is so hard)…then gives it all up to follow his passion and puts together a project, and although a reservist, gets in with the big boys in the defense department for less pay to get endorsement there to take it to the private sector to make the really big bucks. His friend owns a jet.
…or my other friend who I yacht with and was my flying instructor…he flies all over the world for a huge corporation to have food adventures and attend conventions where all booths sell their wares using pretty women. Professional photographer, flying instructor teaching leadership skills to troubled teens, humanist–hugely talented humour writer, in my opinion.
…or anther friend, who helped me sell my condo, a wealthy Messianic Jewish man: sharp, fun-loving–completely self-made businessman in plastic business cards. All these men are optimistic and generous…their income is assured (pretty much)…they don’t seem at all like they’re slowing down. But now, 3 out of 12 Americans are out of work. And the biggest industry to take a hit is the financial and business sector. So you’re in good company.
Biggest fear, if you’re honest, is where do you end up when you’re old? Intelligence dictates making a living will, registering it, indicating where it can be found. You wouldn’t make content and then hide it, would you? My hope is that every person is proactive in their legal affairs, and especially in their healthy lifestyle. But what do you do with all that energy when the competition for that position is fierce and you’re still out of work? After all, it’s still supply and demand. Ah, but that’s not where the security is. While everything else is down, internet commerce is up 34%.
The problem is you’ve overcome so much, you’re on a different plane and you can’t hide that experience on the resume…you must honestly present who you are. And the challenges you face…how do you reinvent yourself now and transfer hard-won skills to the online world? It takes courage to face your mortality square on and make plans for the last part of life. Yes, life. Still lots to do, arrangements to make. You appreciate so much more, look for the beauty and think on these things.
You want to leave a legacy, but even the kids won’t listen…don’t have time to listen, life is so busy, and they still expect a high level lifestyle. Boomers woke up one day and realized life doesn’t need to center around the next conquest…just maybe you can work smarter, and since money’s not based on the gold standard since 1973, currency has to keep moving to be worth something.
So, now where is your identity in all of this…prisoner of 9 to 5 existence, working your schedule around your holidays? Or something so new that even you don’t recognize yourself. This business person, that you are.
When exactly did helping others became your re-bar? Anyway, there it is…and at the same time you’d like to continue learning and doing the things you’ve always enjoyed.
You don’t need to tell yourself what motivates you to get you going. That is not the problem. It’s simply learning a new skill set, building on what you know, being yourself in the process…all you need is a way to do it without re-inventing the wheel. And someone you can relate to, and a system to plug into.
Well, there is a way. And lots of people are doing it. By the way, the numbers of new users coming online everyday to buy is inconceivable. But, it’s not using the old method anymore…the hard one-by-one, takes-all-your-time-and-effort traditional way. Nope. It will take time, you’ll put in some hours, your real, authentic self has to be in this…and leverage.
Better that your tribe is small…your audience is a tough nut to crack: but you have high level communication skills anyway. Not so tense within your own tribe (you know, Seth Godin and all that). “You understand me, and I understand you”. And for the first time you are hopeful that with such a large group of users on the internet there is now a way for you to seek out and be found by like-minded people. That’s exciting!
Don’t burn up your last line of credit, or your home equity…and you have financial IQ, so you’re not going to do that. What’s stopping you from setting up a home office and profiting from the virtual cascade of new opportunities the recession is creating? While the job market is drying up internet business and work from home opportunities are booming. Please don’t fall for scams. Do your research and due diligence.
I’ll give you a hint, which is a little counter-intuitive since you’ve never had an MLM…actually you may need more than one MLM (in case you need to fire them, for legitimate reasons of course…and take all the people). Let’s face it: you care enough to set things up in such a way that it’s not going to fall apart. You need a plan, you need JV (joint venture) partners and you need a way to participate in the online community. There’s a bunch of ways to monetize what you’re doing and be found in short order. In fact, you make much more money on all the small products, or coaching in the beginning. If you have stories, if you can write “conversational style” copy, if you can stick to a 90-day action plan…then you can do it. And what you’re not so strong in, you can outsource.
It’s all about education, you getting it and giving it.
Basically, you can create a mini-empire online with you at the top (and then take out the “mini”).