Becoming an entrepreneur is becoming a very popular thing on the internet in today’s climate. With micro blog sites like Twitter and regular blogging services like Google’s Blogger or WordPress, it’s easy for someone with no experience to get the word out into cyberspace about their products or services. So what should you do?
With the expense of a franchise and the high risk of the market, people are looking for other ways to make money and get into business for themselves. There’s MLM, direct sales, affiliate marketing, you could create your own product. There are many different avenues with hundreds of angles you could take.
Here are 3 things I would do in today’s internet dominated world if I were starting over from scratch.
Join a top tier direct sales company. In other words, a network marketing type business where you make your money up front by the products you are selling rather than waiting for a down-line to grow and make you money. Look for a company with a good informative product line where the entry level product pays you around a $1,000 commission.
The entry level product should cost around $1,500 to $2,000 dollars.
With this type of commission structure, you can make your money off of your efforts. It also lets you afford to market your business like a real business due to the high commissions. With an MLM business you are limited because you do not make enough money up front to cover your advertising and marketing costs.
So now you’re in business for yourself. You have the ability to get paid for a product or service but how do you get people interested in what you have?
Well, learn search engine marketing. When someone enters a phrase into the search engines they are expecting a result that will answer a question or solve someone’s problem. Your job should be to answer there questions by getting your product, service or opportunity in front of these buyers.
Sounds complicated right? It’s not. You just need to start a blog or multiple blogs based on what you are offering, learn simple SEO techniques, onsite and offsite, and create good, relevant content. This is how you can start getting your content to the top of the search engines creating targeted web traffic which will turn into more leads and sales for your business.
So we’ve covered getting into business and learning search engine marketing on the content side but there is still another very powerful form of search engine marketing that you can get started with that is extremely powerful. I’m talking about
PPC advertising or pay per click.
Pay per click ads are the ones on the side of the search engines and are put there by advertisers based on the keywords that search engine users are typing in. You can create multiple ads based on multiple keywords and if done right it can create a huge influx of traffic to your website creating more leads and sales for your business.
If done wrong you can end up losing a lot of money up front so be smart and start out small until you become more comfortable with what you are doing.
The home business industry is a great place to be if you have all the pieces of the puzzle and I believe top tier direct sales combined with the power of the internet is the best place to be due to the low cost, high reward opportunity.