Youngevity International LLC on Tuesday announced the acquisition of Renew Interests LLC, which includes the SOZO Global and Integris brands.
California-based Youngevity sells a wide range of nutrition, coffee and lifestyle products through its growing direct sales platform, described as a “network of networks.” The company’s vertically integrated coffee business also serves the commercial and retail channels.
The addition of SOZO and Integris, part of Youngevity’s ongoing acquisition strategy, will expand both the company’s salesforce and its product offerings across the nutrition, coffee, weight-loss, energy and skincare categories.
“The brands we acquired in this transaction exceed our high and stringent quality standards,” said Steve Wallach, CEO of Youngevity. “I believe SOZO’s emphasis on the coffee berry as an ingredient will have particular appeal to our growing customer base.”
SOZO Global’s Co-Founder, President and CEO, Mark Adams, said Youngevity’s extensive product lines, business structure and support system, and experienced management team made joining forces an attractive proposition. “Our team at SOZO Global viewed the unique opportunity provided through Youngevity’s platform as an opportunity we could not pass up,” said Adams.
Founded in 2009, SOZO takes its name from a Greek term meaning health, rejuvenation and wholeness. The Austin, Texas-based company sells a range of wellness and personal-care products. Integris, launched in 1996, is a maker of health supplements and shakes formulated with natural ingredients.