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Health firm Mannatech Inc. (MTEX—NASDAQ) reported higher second-quarter sales on the heels of a company rebranding that ushered in new products and systems.

The new look and feel helps position Mannatech as a compelling and relevant choice for today’s consumer, President and CEO Al Bala told DSN. “We deliberately and conscientiously decided to take our time and understand the new Mannatech and who we are today, versus who we’ve been for 21 years, because a lot of things have changed in the industry and in the wellness space in general.”

With the introduction of new offerings and tools at the start of the quarter, sales in the period were the highest the company has seen in seven quarters. Overall revenue was $48.8 million, up 4.5 percent from a year earlier. Notably, in Mannatech’s largest regions, Asia-Pacific and the Americas, net sales per active independent associate and member increased 10 percent and 13 percent, respectively. Markets outside the Americas accounted for approximately 61 percent of revenue.

For the quarter ended June 30, the Texas company posted a loss of $1.3 million, or 49 cents a share, compared with a profit of $3.1 million, or $1.15 a share, in the second quarter of 2015.

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