Photo: Muscadine grapes.
Youngevity on Monday announced the acquisition of Nature’s Pearl Corp., a grower, manufacturer and seller of Muscadine grape products primarily for the personal-care and nutrition categories.
Nature’s Pearl is Youngevity’s second acquisition in as many weeks, following a deal with Renew Interests LLC, which includes the SOZO Global and Integris brands. The acquisition of Renew Interests expanded Youngevity’s nutrition, coffee, weight-loss, energy and skincare offerings.
In a statement announcing the most recent deal, Jerry Smith, Founder and CEO of Nature’s Pearl, called Youngevity “the clear choice” to help introduce Nature’s Pearl products to a wider customer base. Nature’s Pearl has a database of 17,000 distributors and 45,000 customers across the U.S. and international markets. The company is on track to generate $9 million in annual revenue.
California-based Youngevity sells a wide range of nutrition, coffee and lifestyle products through its growing direct sales platform, described as a “network of networks.” The company’s vertically integrated coffee business also serves the commercial and retail channels.
“We are pleased and excited to acquire the assets of Nature’s Pearl, a company that brings an array of products based on the benefits of the Muscadine grape,” said Steve Wallach, CEO of Youngevity. “Upon closing and full integration on September 1, 2016, Youngevity will be the only direct selling company to offer Muscadine personal-care products to its distributors and customers.”
In recent studies conducted at Wake Forest School of Medicine, the Muscadine grape extract used by Nature’s Pearl was found to have significant anti-oxidative and immunity-boosting benefits. The research, made possible by a $20 million philanthropic grant, also showed that the extract provides critical support for heart and circulatory health. Muscadine grapes are grown exclusively in the American South.