Photo: Products on display at an Origami Owl Jewelry Bar event.
Though the designs are still under wraps, this fall customizable jewelry company Origami Owl will introduce character-inspired collections through a new licensing deal with Dreamworks Animation.
The collaboration is Origami Owl’s largest to date, and the first foray into social selling for Dreamworks, creators of Shrek, How to Train Your Dragon, Kung Fu Panda and other popular film franchises. Origami Owl will launch its first character-inspired offerings Oct. 1, in connection with the release of Trolls, a new animated comedy from Dreamworks. The Arizona-based company said the collection will include its signature Living Lockets, Charms, Dangles and even new product categories.
“It’s been wonderful to collaborate on the pieces,” said Chrissy Weems, Origami Owl President, who co-founded the company in 2010 with her then 14-year-old daughter, Bella. “The film’s themes parallel Origami Owl’s core values and mission ‘to love, inspire and motivate others.’ The feature’s vibrant colors and upbeat, happy music also reflect the sense of joy and energy evoked by the Origami Owl brand.”
Though no specifics have been announced, the company said its agreement with Dreamworks is a long-term one. Following the launch of the Trolls Collection, Origami Owl customers can expect to see additional collections inspired by favorite franchises and characters.