If you are looking for a profitable business that you can run out of your home and make a substantial monthly income, then take a look at becoming an energy consultant. Energy is hot right now and many states have deregulated energy in their states and created competitive bidding, which can save the customer money and make you money at the same time. The purpose of this article is to show you how you can become an energy consultant or agent and make significant monthly commissions.
Several states, some of which include Texas, New York, New Jersey, Massachusetts, Pennsylvania, Ohio, Maine, Rhode Island, Michigan, Illinois, Oregon, Connecticut, Delaware, New Hampshire, Montana, and Washington DC are deregulated in energy to some degree. Some are deregulated in the electricity market and some are deregulated in the natural gas market and some are deregulated in both markets. This means that in these deregulated areas, competition is allowed to come in and compete for the business in the electricity and natural gas markets. Several companies have formed to offer discounted electricity and natural gas in these states. This has created a huge opportunity for all of us that desire to profit in this new environment.
What does this mean for you? Now you are able to become an energy consultant or agent, working for one of these competitive companies as a non-exclusive, independent contractor. You can work right out of your home and you don’t have to spend any money to get started. First, you need to select a company to be a consultant for. You should talk to their Channel Partner representative and interview them as to what they have to offer you. Are there any upfront costs? What are the commissions? How does the process work? Can I recruit subagents under me? Do they have training for you? How do I find customers? To find a list of these competitive companies, just Google “energy channel partners”.
Once you have selected an energy company and signed their agreement, you are ready to get started. You should get as much training as you can about the energy markets, pricing breakdown, bill analysis, and marketing/sales strategies.
In working with consultants and agents in the telecom market over the last 25 years, I have found that the most successful people ( making six figures annually) use one or more of three marketing strategies. First is web marketing over the Internet. Many consultants build multiple websites, targeted at different market niches to generate business. These agents use pay for clicks on Google, Search Engine Optimization, banners, Social Media marketing, ads on Facebook, LinkedIn, videos and articles.
The second strategy is to use telemarketing to screen and qualify leads from a targeted list of prospects. The script should focus on how you, as a consultant, can save them money on their electricity or natural gas bills. Your goal should be getting a copy or scan of one of their monthly bills. Establishing rapport with the prospect is very important in building a relationship with each prospect. If you feel that you are not the person to smile and dial, then you could always hire a part time telemarketer to do this for you.
The third strategy is to schedule personal visits via the telephone and go out and meet with the prospect face to face. In a personal visit, you can establish rapport with the prospect and demonstrate your expertise directly. It is also easier to get a copy of their energy bill while you are out there in their office.
Other techniques that can boost your sales include recruiting subagents under you, direct mail, LinkedIn messages and postings, email marketing and ads in newspapers and business directories.
In summary, deregulation of the energy markets in electricity and natural gas has created tremendous opportunities for you to participate in this market by becoming a consultant or agent. You can work out of your home and you can work as much or as little as you like. If you dedicate yourself to becoming a consultant, there is no reason why you can’t make a six figure income in this business. I wish you much success in your new venture.