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Chloe + Isabel Launches ‘Modern Muses’ with Fashion Photographer Mark Seliger

Photo: Chantel Waterbury (center), Chloe + Isabel Founder and CEO, and brand Merchandisers are photographed by Mark Seliger.


To celebrate five years in business, jewelry company Chloe + Isabel is unveiling a new “Modern Muses” campaign with celebrity photographer Mark Seliger.

Seliger is well-known for his portraits and fashion work, which have graced the pages of Vanity Fair, Elle and Rolling Stone. His new collaboration with Chloe + Isabel features seven of the brand’s real-life independent sellers, known as Merchandisers, modeling its new fall collection.

“In a world where everyone is so focused on celebrity, I felt it was important to highlight these real, extraordinary and passionate women who represent our incredible Merchandisers,” said Chantel Waterbury, Founder and CEO of Chloe + Isabel. “These ladies have made a positive impact on their families and communities, and in my eyes, that is the true definition of what it means to be a modern muse in today’s society.”

The company’s fall jewelry collection was inspired by four women in history and the traits that set them apart. Photographer and war correspondent Lee Miller represents The Hero; author Anais Nin is The Rebel; painter Tamara de Lempicka is The Maven; and artist and author Leonor Fini is The Artisan. Seliger took a similar approach to styling the brand’s “Modern Muses,” highlighting a distinctive quality in each woman.

“It was such an honor working with Chantel and this inspiring group of women,” said Seliger. “From the very beginning, the process was unique and creatively a delight.”

One Merchandiser who posed for Seliger is Mitra, who represents The Philanthropist. Mitra signed on with Chloe + Isabel to hone her business skills while pursuing a career in the male-dominated field of software engineering. Along the way, she has opted to donate 100 percent of her Chloe + Isabel earnings. Mitra is one of nearly 10,000 Chloe + Isabel Merchandisers nationwide.

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