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A number of executive leadership changes are taking place at Beautycounter as the non-toxic beauty company enters its sixth year of business.

This summer has been a busy one for Beautycounter. In June, the California company acquired natural skincare line NUDE. The global brand was founded by social activist Ali Hewson, wife of U2 frontman Bono, who is now investing in Beautycounter’s parent company. Then, earlier this month, a selection of Beautycounter products hit Target stores through a limited-edition partnership with the retail giant. Beautycounter also operated a summer pop-up shop on Nantucket Island.

Now the safety-conscious company is bringing in additional talent to help lead its next phase of growth. “We are no longer a startup company,” said Gregg Renfrew, Founder and CEO. “As a fast-growth company, our past year has been focused on careful executive recruiting, and we are thrilled with the proven senior executives joining our team, and the addition of strategic business leaders supporting them.”

One new hire, Anthony Prudhomme, is taking on the role of Chief Financial Officer. Following an early stint with professional services firm Deloitte, Prudhomme has held executive roles with Dole Foods and Beyond Meat, as well as another beauty company in the direct sales channel. “Tony’s vision for enterprise value creation, technology transformation and customer-centric programs at Beautycounter has us very optimistic about the future,” said Renfrew.

Robert Steere has been named Head of Operations, a title he previously held at Red Bull. Most recently, Steere served as Vice President of Operations for skincare brand Dermalogica. A newly appointed Head of Product Development, Xavier Ormancey, hails from Paris, where he worked with L’Oréal Paris, Chanel Parfums & Beauté, and Yves Rocher Group. Ormancey is known as an innovator in the field of environmentally friendly personal-care products. Finally, Beautycounter has appointed Raj Chand as Sourcing Manager. Chand has worked with multiple direct selling companies in the areas of botanical and non-GMO sourcing.

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