My name is Joe Malone. I have been in network marketing for about 6 years. Up until recently, that was with very limited success. I have spent a lot of time recently, not only looking at the way successful individuals are marketing their businesses, but also reflecting on my past experiences. I am going to talk about what I have learned, and hopefully what I share will help you.
My introduction to network marketing.
I was a 21 year old who planned on being retired by 30. How? I wasn’t really sure. I was in college, along with working 3 or 4 jobs. I knew that those jobs were not going to give me the lifestyle I wanted. Imagine how excited I was when a friend introduced me to my first MLM company. I will not use names, but I will say that it is one of the oldest, if not the oldest
Lesson 1 – It is difficult to get a person to give you their phone number for a business opportunity at a gas pump.
Lesson 2 – Offer your business to your family and friends, but if they say no, DO NOT BOTHER THEM WITH IT AGAIN.
Lesson 3 – Focus on people who WANT to be in your business.
Lesson 4 – Do not get stuck trying to convince someone to join your business that doesn’t want to join.
Ok, what now? Well, I get a call from my brother 1 day. Now, this is the brother who would not even listen to me when I tried to talk to him about my first company. He tells me that he found this great business, and that I need to get involved. Now, I have always wanted to start a business with my brother. Whether this business made sense or not, I was at least going to listen. IT DID. The business was brilliant. Marketing energy. There was no overhead, no billing, no employees. You signed people up for what I would say is a no-brainer product, they save on their energy bill every month, and I would make a small commission every month. I not only thought, who wouldn’t want to be a customer, but I also figured that anyone with half a brain would join the business. Unfortunately I was shown the true skepticism that people have. I literally showed people the written guarantees, the websites, even the business on the BBB site. People are scared.
They are always thinking that people are out to scam them. This is especially true when it comes to new businesses. I did manage to sign up about 25 customers, all of which are very happy with their service. Then I ran into a problem! I ran out of people to talk to. I had 25 customers, but nobody joined my business as a consultant. While the products was a great one, I was still unable to get the business in front of people who wanted to start their own business. Now what?
Here is where I starting doing the right thing. A friend of mine was having a lot of success with online marketing. What did I do? I asked him how he was doing it. We talked about a lot of things. Most importantly, we talked about leads. If you are trying to build a business, especially
How do you get leads? Marketing! That word scares a lot of people. They hear marketing, and right away they think that they will need to be spending a lot of money on ads, flyers, and other costly items. This is not always the case. Thankfully, I partnered up with a group of business mentors that taught me the right ways to advertise. I learned about social media marketing, article marketing, Twitter, YouTube, and yes, PayPerClick, which does have a cost with it. The big thing is that I learned you do not need to have a big advertising budget to get the word out about your business. You just need to know the right way to use the right resources, and people who want to start a business or use your products will find you. This is where I have been focusing my time. So what is happening? I am starting to get contacts! PEOPLE ARE STARTING TO ASK ME ABOUT MY BUSINESS! This is something that I never thought would happen. This is something that anybody can do with their business.
The title of this article is,”How to Market a Successful Business”. These next steps are what I have learned need to be done, and your business will reach a whole new level of success.
1 – Offer a quality product or service
2 – Offer multiple products. Not everyone is willing to spend big bucks on the high end items and services. Offer an item or service for everyone.
3 – Set a spending budget. If you are going to invest some money into marketing, set a limit. If that money runs out before you make a sale, focus on free marketing techniques.
4 – Set a time budget. Most people building a business are still working a job, plus doing a thousand other things with their time. Decide how much time each day that you are willing to commit to building your business.
5 – Consistency Counts! If you decide that you are going to spend 30 minutes a day on your business, DO IT! Do not take a few days off and say you will make it up on the weekend. Get into the habit, make it a part of your day.
6 – The little things add up – This works well with consistency. Even if you can not do a lot for your business, do something. Write a tweet about it, or post something on Facebook. You never know where your next lead is going to come from.
7 – Make as much of your business automatic as possible! This is especially true as your business grows. You will be amazed how much stress you will encounter if you need to talk with every potential business partner and customer. Spend you time talking to the ones who are serious, not just dabbling around. If your business is set up the right way, the serious ones are the only ones you will end up working with.