Zrii is a product, marketed by a company of the same name, started by a leading millionaire entrepreneur named Bill Farley. He had successfully marketed other similar products, such as Fruit of the Loom, and his partnership with his friend Derek Chopra, famous for his Center of Well Being, has brought him out of retirement. The fairly new company is based in Utah and was launched in October 2007.
Zrii is a unique natural supplement which follows the principles of the ancient philosophy of Ayuvedra by rejuvenating cells and aligning all other body functions. The leading ingredient is a fruit called Amalaki, a super food, which is grown in Northern India at the base of the Himalayas. This is synergistically blended with other fruits and herbs to form the marketed juice product whose health claims include immune system support, cell rejuvenation, detoxification, and provision of key antioxidants and phytonutrients to support cellular function and prevent abnormality.
Having such a wide range of benefits is a marketers’ dream, and, not surprisingly, it is marketed for a wide range of conditions such as obesity and its implications eg heart disease, stroke, diabetes, cancer, and longevity. As with other similar revived ancient traditional products, it must be combined with the ancient way of life to be most effective. In this case it is to follow the Ayuvedra principles. Ayuvedra is an ancient Sanskrit word meaning ‘the science or knowledge of life’ and the whole philosophy requires careful study and change of lifestyle for a Westerner.
Zrii juice is distributed by a new type of network marketing named the Prosperity Plan, a variation on the model MLM system. The compensation plan is complicated but tries to overcome the disadvantages of previous or existing MLM plans and is designed to achieve a balance between monthly income and long term residual wealth.
There is no doubt that this remarkable product, when combined with the necessary lifestyle, is very effective and beneficial. The marketing compensation plan is ingenious and many are benefiting financially and medically. My two reservations would be that, like any other MLM, large numbers of people are required for success, and secondly, I would question the feasibility of a change of lifestyle and philosophy in our Western society. However, best of luck to those marketers: they certainly have a good product and sound company to help them.