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Photo: Arbonne Intelligence Genius Ultra.


Arbonne International LLC has introduced its first-ever beauty device, intended to maximize the effects of the brand’s anti-aging skincare products.

The market for at-home beauty devices grew by nearly 14 percent in 2014, says Kline & Company in its Beauty Devices: Global Market Analysis and Opportunities report. That upward trend is expected to continue at a rate of 11 percent each year through 2017.

Arbonne’s new Genius Ultra beauty tool was three years in the making, said Michael D’Arminio, Senior Vice President and Chief Creative Officer. “I’m confident we have created the smartest beauty tool out there, and the clinical results really highlight the amazing results you can achieve with our new Arbonne Intelligence Genius Ultra.”

The patent-pending technology behind Genius Ultra emits low-level ultrasound waves for better application of Arbonne serums, eye creams and lip treatment. The device gives off varying levels of heat, which allow the user to safely apply products to different areas of the face. It also features timed settings for precise application.

In a clinical study, using Genius Ultra with Arbonne’s RE9 Advanced Lifting and Contouring Eye Cream—for 1 minute, twice a day for 30 days—minimized signs of aging such as fine lines and wrinkles, and smoothed and brightened the skin around the eye. Another study paired the Genius Ultra with RE9 Advanced® Intensive Renewal Serum for the face, with similar results.

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