Leads are the fuel an
In its simplest form, a lead is a person who you can present your opportunity or product to. As you can imagine, there are good leads and poor leads. Anyone you hand a brochure to or show your website to is, to some extent a lead. You cannot discount any contact because, as any experienced network marketer can tell you, there is no telling when a chance, or even off-the-wall, contact may turn into a loyal customer or a powerful member of your downline.
However, in terms of effective use of time and resources, the hunt should be for good quality leads. These are people who have at least a passing interest in your particular product or
The importance of good quality leads cannot be stressed enough, but where do these leads come from, and should you try for customers or business partners?
This does not mean, however, that it is wrong to concentrate on one type of lead from time to time. If, for example, I have a lot of product being sold to my customers, it may be time for me to concentrate on building my downline. In fact, the size of my income from personal sales could even be a recruiting tool when talking to potential business partners. On a slightly different note, in many
The first would be leads that are family, friends or people the person knows. These people are generally referred to as their “warm market”. These leads are usually the easiest to get, but closeness does not guarantee success. The second is by placing ads which result in interested people calling the business owner. These leads are also fairly hassle free, but the results can be somewhat disappointing. In the days before the “no call” list, the third method was by telemarketing calls. However, even if you can avoid the pitfalls of violating the regulations, telemarketing is difficult and can be costly. If a person does not have any experience they could end up getting few, if any, results from telemarketing attempts.
One of the easiest is by capturing names and emails off the business website. This sort of site is often referred to as a “lead capture page”. By offering free information such as a newsletter, or a free service or sample, people can more likely be induced to give this information. You can also write articles relevant to your product, service, or field and submit them to various article directories. These articles can contain useful information that the target market needs or wants and includes the business owner’s contact information and website link. Leads generated online in this manner may be considered warm leads. The people already know something about the business and are interested. They are giving permission to be contacted. An added bonus with this is that you avoid the problem of spam when you have the individual’s permission to contact them. When done right, online
Verizon wireless has billboards and instantly recognizable TV ads. These are seen by thousands, perhaps millions of their “leads” daily. For the average