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Plexus Worldwide has launched a Breast Cancer Awareness Month campaign inspired by the company’s very first product.

Throughout October, Plexus and the American Cancer Society are promoting awareness and prevention of the disease with Chek It America, a campaign spearheaded by the wellness company’s Ambassadors, who number more than 400,000.

ACS reports that one in eight women in the U.S. will receive a breast cancer diagnosis during her lifetime. To support early detection and treatment, Chek It America includes three calls to action, the first being a monthly self-exam. Plexus has long encouraged these at-home checkups with its Breast Chek Kit, the product that launched the company back in 2008.

This month, Plexus is donating 25 percent of profits from all kit sales to the American Cancer Society’s Making Strides Against Breast Cancer initiative. The company also plans to host its own Making Strides 5K on Oct. 29, when top Ambassadors convene in Dallas for a Leadership Retreat.

“The ‘Breast Chek Kit’ is Plexus Worldwide’s original product, and from the beginning our company’s purpose has always been to spread health awareness and wellness,” said Alec Clark, President of Plexus Worldwide. “Whether someone uses our kit or not, we just want to make sure we’re encouraging others to be proactive and fighting this terrible disease any way we can.”

The Chek It America campaign also encourages sharing on social media and participating in local walks or donating to the cause. Plexus has even created an interactive map that tracks participation across the U.S., with states turning a deeper shade of pink as residents report their Chek It America efforts.

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