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A small packet of powder is making a huge difference on behalf of the world’s largest direct seller.

Amway, which has worked with the World Health Organization to develop its Nutrilite Little Bits supplement, to fortify a child’s food with 15 essential nutrients, made a special announcement Oct. 16, World Food Day. The company has declared that over the next 1,000 days, through its Nutrilite Power of 5 Campaign, it is committed to feeding 500,000 children around the world by the end of 2019. Already Amway has distributed Little Bits to more than 30,000 malnourished children since 2014.

Accomplishing this goal in 1,000 days has significant meaning, because children who get proper nutrition in their first three years have a better chance of making it past their fifth year, according to a statement by Amway. “The first 1,000 days of life are critical for survival.”

“From a global perspective, almost every country in the world, regardless of income, faces some form of malnutrition, including undernutrition. … Research shows that [Nutrilite] helps improve the physical and cognitive health of children.”

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