As anyone who has ever tried to sell something knows, it isn’t about the product. Marketing strategy is so critical to your success when you are developing a new company, that it can’t be stressed enough.
Here are some tips you can put into use easily and quickly that will make a huge difference in your bottom line.
Ask for the Sale
That’s right, asking for the sale isn’t like begging, and it can turn a possible sale into an opportunity to show people what you can do for them.
This is perhaps the least used technique, but it is extremely effective.
Studies show that many individuals who walk away from making a purchase do so because they weren’t actually asked to buy.
If you feel someone is interested but hasn’t made the final move, ask her what you can do to persuade her. You won’t regret it.
Sell your Success
Have you ever walked into a department store and been greeted by someone who wants to sell you a particular item?
Your instant reaction is to say, “no thanks,” and walk away. Your potential customers feel the same way if you try to sell them on your product.
Instead of constantly pushing your products on them, present yourself as a happy, successful businessperson.
Talk about how much you enjoy your lifestyle, your work and your increased time with your family.
Believe me, if they see you as a happy, successful individual, they will be beating down your door to find out how they can achieve the same situation.
You don’t need to sell the product, sell yourself.
Make your Business your Job
Some of the best intentioned new business owners fall flat on their faces because they don’t know how to allot their time properly.
You need to be doing things that directly generate income.
If you are not pursuing leads through marketing, face to face time, social networking and follow up, you are losing money.
Set your goals and then make time to pursue them each and every work day. They don’t have to be complex goals, they can be as simple as posting to your blog three times a week and writing two new articles each week; but, you must make them sacrosanct, or you will quickly let them fall by the wayside.
If you want to learn more about product marketing strategy, hire a business coach and get educated.