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Photo: A selection of GC Lifestyle décor.

Just months after expanding its product portfolio, Gold Canyon is expanding its geographic footprint as well.

The candle and lifestyle brand is branching into Mexico after 20 years in the U.S. and, as of 10 years ago, in Canada. In an official announcement, management said Mexico’s favorable direct sales market, growing demand for high-quality candles and entrepreneurialism make it an attractive opportunity for Gold Canyon.

“We are more than optimistic about our launch into Mexico and plan to expand our product offerings in the future,” said Thomas F. Kelly, CEO of Gold Canyon. “We will leverage our learnings from this launch for future expansions into Central and South American countries.”

The company has tapped Lourdes Valerio, a veteran direct selling entrepreneur, to oversee Consultant and leader development in its newest market.

This August, Gold Canyon rolled out the GC Lifestyle brand, in a departure from its signature home fragrance products. The new line features scented jewelry—with pendants and charms doubling as fragrance diffusers—and home décor, with additional offerings to come.

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