It is easy to get more patients if you know how to market. The problem is, they don’t teach you everything in Chiropractic School. In this article we are going to take a closer look at Marketing for Chiropractors and how to get more patients with ease.
You can be the best Chiropractor in the world but if you have no one to adjust what good did all that schooling do for you or the world? I know that when you got into practice you had a goal to help people and later that goal turned into help as many people as you can. It is for that reason you need practical advice that helps you to get people into your office and on to your adjustment table.
If there are two things in the world I believe in, Chiropractics and marketing would be the top of my list. Okay, the first thing you need to know is that I know a lot about both of these. As a magician I learned to market and I have been a magician of a very successful chiropractic office for over fifteen years. Part of my job as a magician is to also play the part of marketing consultant. So, let’s get started.
First step in marketing is: Pick a Market. I know that sounds simple. Who are you going to market to? Is it people with back problems? People who have car accidents? People who play sports? Understand it can be all of these and your business can have many clients – Which brings us to number two.
2nd – You must start with one and get that group going and move on to the next group. One market at a time. In sales they call this: “sell the one your with. Now that you have a group of people – you know your target market (or one of them) You must build a list – so you find them and they find you.
3rd – You can find them many number of ways – Ads, person to person, cold calling, current patients, direct mail, post cards, you name it. Once you have found a method you like, try that method and add other methods after you get one started and have success with it or throw it out if it did not work for you.
4th – Develop your offer and marketing materials. Are you going to send them a post card? place an ad? write them a letter? Call them on the phone? What do you say? How do you say it?
5th – Develop your marketing plan – know who you want to bring into your office, how you are going to reach them, what offer you are going to give them.
Marketing is simple, once you know what you want.