I’m no Gandalf, but I do know a thing or two about leveraging an autoresponder to passively recruit more reps onto your team. Not only that, but you can pass along your autoresponder series to your teammates so they can use it to recruit more people, too.
This strategy does require an email marketing autoresponder.
Ready? Let’s dive in.
Step #1 – Create a New List
The first thing you have to do is create a new list. A list is simply how you distinguish each campaign in your account from the others. If you want to run multiple campaigns, you can create multiple lists.
At the top, go to Manage Lists -> Create a New List.
Next, simply fill out the details and continue through each step. Your leads can see your list name and list description, so put some thought into this part.
The final step is to approve your confirmation message. You don’t have to change anything here. Just use the default options and you’re good to go.
Step #2 – Create a Follow Up Series
Back on the homepage of the Aweber dashboard, hover over the Messages tab, and click on Follow Up Series.
Select Drag & Drop Email Builder and it will take you to the design editor where you will type in your first email that will automatically send out to a new subscriber as soon as he opts-in.
Here’s where the magic begins.
Let’s say you create a seven-part autoresponder that delivers an awesome tutorial for your potential customers – something that gives them a lot of value, and that lays the groundwork for you to recruit them into your
That autoresponder series creates a great experience for your first subscriber and it creates a great experience for your 10,000th subscriber.
The best part is that it never gets tired, bored or sick of newbies. It works over and over again, allowing your business to run on its own and recruit new team members at the same time.
That is the beauty of an autoresponder. It’s a lazy marketer’s best friend.
It delivers your best content, in the best possible order and frequency, to every new reader who finds you. Forever.
Keep in mind, it typically takes 7-14 followups to convert a new lead into a buyer, so it’s important to write a 7-14 day autoresponder sequence.
Here’s my updated 14-day template that you can use as a guide.
Email #1 (INSTANT): What you promised when they opted-in (A Whitepaper, Video Training, eBook, Webinar etc.).
Email #2 (1 DAY LATER): A personal introduction email where you share your story (don’t make it a novel) and also links to how they can connect with you (Email, Phone, Facebook etc.). This shows you are a real person and not someone hiding behind a screen. It is also recommended you include a picture of yourself in this email.
Email #3 (1 DAY LATER): Recap. From pleasure, back to pain, into pleasure.
EMAIL #4 (2 DAYS LATER): Talk about benefits (bullets), ease-of-use, speed of results and future-cast.
Email #5 (3 DAYS LATER): Approach the new problems from a different perspective and end with your product / service solving the specific problem(s).
EMAIL #6 (2 DAYS LATER): Add further social proof, testimonials, credentials etc.
Email #7 (3 DAYS LATER): Approach the new problems from a different perspective and end with your product / service solving the specific problem(s).
EMAIL #8 (2 DAYS LATER): Add value, bring back up the bonuses.
Email #9 (3 DAYS LATER): Check in on your subscribers and ask them a question like “What did you think of XYZ?,” “what’s stopping you from taking action?”
Step 3: Create a Sign Up Form
A signup form is where people punch in their email address so they can subscribe to your email newsletter and go through the autoresponder sequence we just created.
Aweber has hundreds of templates to choose from. You can place them on the sidebar of your blog and you can also link these signup forms with your lead capture pages, if you use a tool like LeadPages.
Just click the Sign Up Forms tab at the top, select a template, choose which fields you require your leads to enter (name, email, phone number, etc.), and publish your form.
Note: I do recommend choosing a custom thank you page to send your new leads after they opt-in instead of using the basic thank you page provided by Aweber.
I like to send them to a page that has more information about me, usually in a video format, and also includes the free giveaway I promised to give them in exchange for subscribing.
Step 4: Share Your Email Autoresponder Series With Your Team
Are you ready for team duplication?
You can share your well-crafted autoresponder sequence with your teammates by giving them the campaign code linked to your list, and the entire email series will load into their Aweber.
Simply go to the Messages tab -> Follow Up Series, and at the bottom where it says Campaign Sharing… click the drop down box and select Follow Ups Only.
After you click save, a custom campaign code will populate and you can share that with your team for massive duplication…
… And the once struggling network marketer went on to live happily ever after, with a thriving team and business.