2. high in quantity
3. high in quality
If you can master this combination of ingredients in your lead generation strategies, then you will never have a problem making a lot of money in network marketing.
What do most network marketers do? They chase their friends and family, they buy lame leads from various lead generation companies, they give their business cards to strangers on the street, etc. These strategies rarely ever lead to optimized leads. What do they lead to? Usually a whole lot of frustration and confusion.
I don’t want that to happen to you. The key strategy to get optimized leads is that you have to position yourself as an expert in the network marketing industry. You have to learn how to market effectively online. This includes using strategies like Twitter, Facebook, and YouTube in your marketing arsenal.
This approach boils down to a key marketing concept called attraction marketing, which is learning how to ‘attract’ the right prospects to your business opportunity without force and without desperation. This is possible, but only if you have the right knowledge in place and are willing to shift your mindset in this direction.