When you are engaged on an e-mail marketing you will need other tools that can help you out facilitate a better result for your marketing effort. Although, e-mail marketing is generally a very reliable marketing tool that can work on its own, the need to support the efficiency of this tool is also essential. From this point of view, you will know that the website is the fundamental support tool that can help out the e-mail marketing instrument. Not only because website is far more reaching and receives a lot wider coverage, it can also be used as a portal to receive and accept all potential client’s activities. This includes placing an order or simply researching the products and services you are offering. In order to fully support this premise, a market must make sure that the website will serve its purpose. These are:
a. A website allows you to integrate all forms of marketing mechanisms on a single place. If you are going to make use of the website to support the e-mail marketing process, you can include some other means on how you can capture potential clients like incorporating auto responders on it that will allow for an automatic release of the reply to the interested client as soon as an e-mail is received on the site mailbox. This gives you an even greater opportunity to maximize your means to market your company or your product.
b. The website will allow for a much better avenue to gather all activities of the potential client in one area. Let us say the client has received an e-mail from you and has clicked on the link that you have embedded on your e-mail material, you can use your site as the direct landing page of the address link. From the site then, the potential client may be able to browse any possible information that concerns the products that you are selling or anything about the company for that matter.
c. You can make use of a squeeze page on your site together with the e-mail marketing tool. Research shows that business people and marketers alike who have positioned a squeeze page on their site have had a whooping rate in the conversion of the visitor turning into a dedicated subscriber of the company.
Basically, the website is a powerful means to integrate all the possible actions that a potential client would want to perform online. As such, it should be noted that should you consider working on e-mail marketing, combining it with a site is not at all a bad idea.