Multi-level Marketing companies abound by the thousands. A great many well-known economists are predicting this form of selling to become the prevailing method of selling by the turn of the century.
A lot of people have joined multi-level marketing programs and have made a fortune from their efforts. Anybody with just a smattering of ambition and energy can still join up and attain financial freedom.
However, unless you know what you’re doing and how to do it, you’ll probably never make much more than your expenses.
First off, be sure of the
Secondly, be sure that the product you’re promoting has mass appeal – does it sell itself and will people stand in line to buy it. A lot of well-meaning advertising writers advise you to select a product, devise a selling plan and then to work on your plan – but, this will only put you into the shoes of an Eight-Days-A-Week Sales Person. The one product that sell itself, and for which people the world over will stand in line for, is “How-To Information” that explains to people wanting to get rich, how to get rich.
Thirdly, make sure the program you decide upon can be adapted to sales by mail. Believe me, selling by mail is the least expensive and most efficient method of selling there is.
Look at all the ads in the trade papers and magazines – all those trying to sell multi-level programs – what are they missing? Can you adapt your program to “have to have” advertising?
Amway could go with a direct mail circular starting out with something like: Get paid for cleaning your own home!
Yurika Foods could go with a circular like so: Receive a 25 cents rebate for every dollar you spend on food!
What I’m advocating is that you make up a direct mail circular to pull in new prospects. We’ve used such a circular for 3 different
You can have thousands of these brochures printed and mailed to everyone in your area – even to names from the phone book – or to people all across the country…but to be really effective, and bring back a profit for you, you should have a complete mailing package. In other words, you
Our own direct mail package usually includes our current
How To Parlay Any Multi-Level Program Into Real Riches – start with a good product (How To Make a Real Profit With A Current Sparetime Project). Make up a direct mail advertising circular, send it out to everybody in the country – with a complete direct mail package; and you’ll be home free!
Copyright 2004 Joe Featherston