Levi jeans are the longest running jeans brand on the market. Levi jeans are revolutionary as is evident by their latest venture when they made jeans specifically tailored to hold Apple’s iPod’s. The jeans are a product of the ever superior company Levi Straus and co. The riveted jeans are a by-product of an innovation, as so many others, created by necessity.
Levi’s is a company that specializes in making jeans; it was founded by Levi Strauss in 1853. In 1873, Strauss and the company’s tailor, Jacob Davis, collaborated on the design of the first Levi’s jeans. Levi’s jeans are about as ‘original as they come’. In 1873 these heavy duty denim jeans were the first to use a metal tack to hold the pants together. With Davis’ improvement to Levi’s already sturdy jeans, it turned them into an instant icon. The Levi’s quality is launching a wearable technology revolution with the introduction of new Levi’s RedWire DLX Jeans, available worldwide since fall 2006. Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology giving music enthusiasts the most leading-edge and trendy way to enjoy music on the go.
Stylish and authentic, Levis jeans have set the standard for the prominent fitting, most original jeans in the world. Levi’s offers you a huge collection of blue jeans, pants, shirts and outerwear for men, women and kids. Their Fall clothes includes all of the utmost prominent styles such as the Levi’s 569, 550, 518, 505 and 501 jeans, as well as their Vintage outfit line.
You can rest assured that their jeans are great because you know that they will always be offered in the most relevant styles. Many jeans brands come and go because they are not in touch with the consumer, so they cannot continue to make a product that will be purchased. Unlike others, Levi’s jeans are high quality and make available great value. It’s the fact that they give confidence to the wearer. It is the most comfortable jeans in association with others. The design and the cutting are unique and consumers would buy them even though they are expensive on this spot.
For example, the $70 (in Europe and Japan much more) “stonewashed” Levis are not as durable, but what is it that captivating the buyers? The answer is “status”, the status of un-needed consumption in a context of ignorance. These men’s jeans are handmade using a special process where they are washed thirteen times, with dying and painting performed between each washing to add depth to the jeans.
The two-horse logo and the red tab remain Levi Strauss trademarks to this day. During all of this time, better locations for the Levi Strauss headquarters were continually needed. Indeed, until 1960, Levi Strauss denominated its flagship product “waist overalls” rather than “jeans”. Since their invention by Levi Strauss in 1873, Levi’s jeans have become the utmost recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s hallmark portfolio continues to evolve through a relentless pioneering and cool spirit that is unparalleled in the outfit trade.