XOWii is another new marketing company. Almost every week someone seems to be launching a new network marketing product company and its hard to know the promising ones from the duds. After all the vast majority of these companies fail and take the business success of their distributors and associates down the drain as they go. This article attempts to address the relative possibilities of success by newcomer XOWii.
XOWii is entering the already crowded Nutritional Drink market with an energy drink. Energy drinks are the buzz, and if you don’t know how popular they are, stop by a convenience store and check out their refrigerator shelves. But its hard to imagine a new company entering with something different enough to claim significant market share. Currently there are only two products. What XOWii Energy brings is an energy drink which includes a trademarked KonaRed Coffee Cherry, a blend of acai, aronia, elderberry and concord grape and added glucosamine. Their Thin drink is based on the Brazillian Ch de Bruge flower, offering antioxidants and an appetite suppressant. The appetite suppressing abilities of both promise to distinguish XOWii, and the Thin product may really surprise some industry watchers.
It is important for XOWii to recruit top leaders from other companies if they’re going to make a dent in the Nutritional Drink and Energy Drink markets. Early indications are that they are recruiting some fairly heavy hitters from competitors. Only time will tell.
Regardless of how well XOWii ultimately fares, a lot of people will be joining the company as distributors. While XOWii is no doubt looking for experienced leadership at the top of their networks, average Joes and Janes are going to be recruited to make the growth happen. That recruiting is almost certainly going to focus on how well this product sells itself.
I’m a businessman. I like to approach any new business like a business. I tell my clients to focus on learning the basics first. No product sells itself, YOU sell the product. And that means it is absolutely essential that you learn MARKETING and that you learn what it takes to succeed in a business, a business-owner mindset.
Many newcomers will join a company with plans to learn the skills later. I can tell you that learning marketing and acquiring a business-owner’s mindset entails a learning curve. These skills don’t come overnight, unlike the promises many companies’ recruiters might promise. If you don’t lay the foundation for business success, you might well be one of the “numbers” of people chewed up and spit out by a network marketing company on its way to the top. Quite simply, if you don’t know how to build, you’re going to have a tough time with XOWii or any other network marketing company.