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There dozens of reasons why any one individual might not be

successful with his/her network marketing business… or any

other business for that matter.

Here are a few that I can think of right off the top of my

head:

NOT TREATING IT LIKE A BUSINESS…

Network marketing or  MLM  is just another method of

distribution of a product or service. It is a “business”

in every sense of the word. Many new distributors do not

realize that all the same skills and dedication to effort,

that are required to be successful in any business, are

needed in their  MLM  business.

UNREALISTIC EXPECTATIONS…

Unfortunately, this industry has the reputation of making

it sound too easy. Distributors, in their eagerness to build

“any” type of organization, paint too rosy a picture to

convince a prospective distributor to come aboard. This is

a disservice to the industry, the recruiting distributor,

and to the prospect. Experienced and successful distributors

do a lot of “sifting & sorting” to find the right prospects

for their organization. They require that the prospect jump

through a lot of qualifying hoops to become part of the team.

NOT BEING TRAINABLE…

If you cannot, or will not, take coaching and instruction then

 MLM  is not for you. Surprisingly, those with strong professional

selling skills are often the worst choice you can make for

potential team member. They often think they must “re-invent

the wheel” to conform with their selling experience. Your

successful upline “knows” how to work your business. Follow

their lead and duplicate the already successful system.

POOR CHOICE OF UPLINE…

Your choice of your upline sponsor is critical to your success.

Most new distributors give little or no attention to this important detail. If you sponsor is not a good trainer, or is not willing to implement the systems necessary to support YOU… then you have the wrong sponsor. Your sponsor, in the truest sense of the phrase, is your “partner in success”. A bad one can stifle your success… a good one can skyrocket your profits and greatly shorten our learning and selling cycle.

If you have a sponsor who is not serving your needs then work upline until you find someone who will give you the support you need…and have every right to expect.

POOR CHOICE OF COMPANY/PRODUCT…

Always look at the product first. If you would not “willingly” buy the product and enjoy it’s benefits… why do you think anyone else would? Marry the product with your own interests and needs. If you are interested in wellness, health & fitness, etc. then select a company who has a leadership position in these product lines. Don’t try to sell something you can’t get enthusiastic about… and which does not fill a proven need in the marketplace. Never mistake the “comp plan” for the opportunity… the opportunity is in the product. The most lucrative pay plan in the world will not pay you a dime if

you cannot sell the product… and the customers do not willingly re-order.

NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES…

Your success or failure with any  MLM  will be greatly determined by the “consumability” of the product. If the product is a “one-time” purchase the success of the  MLM  model is doubtful. Residual income depends on the consumability of the product.

YOUR OWN LACK OF DISCIPLINE & PATIENCE…

No business becomes successful instantly.  MLM  is no different. You should become involved with any  MLM  only if you are willing and able to commit a minimum of one year of hard work to the building process.

YOUR UNWILLINGNESS TO COMMIT MONEY & TIME TO BUILDING YOUR BUSINESS…

Building any business requires a certain commitment of time and money to succeed. You must make available a minimum number of hours per week to “work” the business… and you must be willing to invest the money necessary for advertising, supplies, lead generation, etc.  MLM  is NOT a get-rich scheme, despite the wild claims made by some. Network marketing IS a business that requires the same level of dedication that getting to

the top of any Fortune 500 company takes.

With  MLM , however, YOU own the company and there is no arbitrary boss determining your worth.

© Copyright 2004-05 Thom Reece All Rights Reserved

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Source by Thom Reece