Network marketing lead generation is the process of collecting contact information of people who may or may not be interested in an
The problem is, most network marketers do not know how to go about generating their own leads for their businesses. Instead, they are stuck in the old model where they are only talking to their friends and family, a finite number of people with whom they have very little credibility. Some go on to purchase leads at exorbitant prices only to find that they are not very high quality, resulting in a waste of both time and money.
This article will put an end to all of that. But before we get into how to solve problems associated with network marketing lead generation, it is important that you know how attraction marketing works on the internet.
First of all, your prospects must be able to find you on the internet. It is only be establishing an internet presence that you become visible to people searching for the kind of information that you can share. We’ll get into how to do that in a moment. For now, it is enough that you are aware of this component to attraction marketing.
Second, your prospects must give you permission to communicate with them. By setting up a lead capture page or a subscription form, you are inviting people to be open to your marketing messages. You never want to be accused of spamming. This damages your reputation as a serious business person.
Third, your must constantly be giving value. Build a relationship. Attract them to your offers. You can do that through single or pre-scheduled emails or connecting by phone and networking.
1. Advertise. Yes, I said the “A” word. Your upline has probably told you that you should not be doing that to get more business. If that is the case, he or she does not understand the basics of marketing. The fact is, advertising is the fastest and easiest way to get your message in front of the largest possible audience. It has worked for hundreds, if not thousands of years. Why not use it to your advantage?
Of course, advertising has its costs, so you must start out knowing how to do it effectively. What’s more, you need to know how to find your target audience, assuming you know who that is to begin with, so that you can advertise in places they are more likely to see it.
PPC advertising is king when it comes to the internet attraction marketing. If all you do is learn how to do that well, you will be light years ahead of anybody in your company.
You can even recuperate your investment by offering an informational product which you sell to your prospects right from your landing page. That is how Ann Sieg and Mike Dillard built their network marketing empires, and you can do it as well.
2. Write articles. This can be time consuming, but it is well worth it. You don’t have to be a Pulitzer prize winning author, either. As long as your articles provide good information that helps someone, it will be appreciated, leading to the all important “click.”
Knowing where to submit your articles will help you to be found even faster. I like EzineArticles and Squidoo. Both have very easy submission processes.
3. Put up a blog. This is where you regularly post content so that people can learn what you are all about. HubPages, WordPress.com, and Blogger can all be excellent choices for the beginner.
Personally, I like the flexibility and control of publishing my WordPress blog to my own hosting. That way, I can add any features that I feel are important.
4. Use Facebook and Twitter. These are considered micro-blogging in a social atmosphere. Both allow people to find you based on common interests. They are a great way to connect with people you know–and don’t know yet. You wouldn’t want to be too “markety” in these spaces. Just keep it light and fun and people will naturally be drawn to you.
5. Create and share videos. This can be done very easily. All you really need is a web cam or a Flip camera (recommended).
There are many ways to use video to get people to your lead capture page. You could review an affiliate product (be sure to link to it so you get a commission!) or cover a controversial topic. Or you could use it to teach a topic in which your market has an interest. Instructional videos do very well (for example, how to use a Facebook feature). You can even record a PowerPoint presentation to teach a subject and post it to the web as video content.
As far as sharing your videos, there are many options. Popular video sharing sites include YouTube, MetaCafe, MySpace video channels, Daily Motion, Yahoo Video, and Revver. I recommend setting up a TubeMogul account so that you can share your videos across many different networks all at once.
If you would like to learn even more ways to solve your network marketing lead generation problems, please feel free to contact me using the information in the resources below.