Leads are the life-blood of your business. Working from home in any network marketing, referral marketing, or home-based business requires building a customer base. Leads are your tools to get that customer base going. Just as any builder needs a hammer and nails, you need leads of some sort to build your business.
It is a little confusing, if you are new to this industry trying to sort out what the differences are in leads.
So… how do you know which type of leads to buy in order to build your business?
First, you need to assess your own skill level. Are you a newbie that has never called people before? Are you a veteran who is comfortable picking up the phone and connecting with people? This determines how you should be choosing which type of leads to purchase to build your business.
Newbies – If you are a total newbie, you should make up in number what you lack in skill. You are not going to build a business only contacting three or four people a day. Until your skill level develops and you are comfortable picking up the 2,000 pound telephone to call and sort through people to qualify them for your offer, you must mass out the numbers for it to work for you. If you do not mass out the number of leads you call, you will be working against yourself and your efforts will not give you the full results you desire. You have to find what number of leads you can handle and the amount that works best for you.
Veterans – Veteran network marketers do not need so many lead, because their skill level is developed to the point that they can connect, identify and qualify people in order to gain a new customer and or, business builder.
Let’s go through some descriptions concerning different leads…
This is the very best lead there is. A self-generated lead can be someone you know from your “warm” market. It can also be someone who has been to one of your ads, your blog, or your website. However they happened to cross your path, these people have already formed some type of a connection with you because they responded in some way to qualify himself or herself for your time by requesting some type of information, such as a CD, a free report, or even emailing you or calling you. They are what are called a “Hot Prospect”. Their interest is highly piqued at the time they contact you.
This type of lead is usually sold as what is considered “exclusive”. Please understand that an exclusive lead is not really exclusive. This person more than likely has filled out other web forms for other offers; therefore, you will more than likely not be the only person with access to this lead. The exclusivity comes from the promise that the lead vendor you purchase the lead from, only sells the lead to you and no other customer in “their” customer base. You will not be competing with their customers. Therefore, in a way, it does help your odds, but always remember that an exclusive lead is not really exclusive.
These are leads that you will receive the second the fill out their request. If you are subcontracting out a leads vendor to do your advertising for you, they will send them to you by email and import them to their back office for you. You may receive them as an Excel file. However you get them, they are also a “Hot Prospect” because their interest is piqued.
Phone verified leads are prospects that have filled out a web form request, and are called by an in-house operator at a call center, by the staff of the lead vendor where you purchase the lead. You can usually get these types of leads as either Real-Time leads, or
Redirected leads are qualified leads that are redirected immediately after completing their web form request to the website presentation. Often times you will receive the same information that is given with a surveyed lead.
- Surveyed leads usually give you the following information:
- IP Address
- Amount of hours per week they can devote to a business
- Amount of capital available to get started in their business
Targeted leads are usually opportunity leads, which have been filtered by the lead vendor for different types of network marketing offers – such as health and nutrition, telecommunication, legal, and area code. You can choose which type of lead is specifically suited for your offer. This lead saves time through the sorting process.
DOUBLE OPT-IN LEADS
Double opt-in leads are prospects that have filled out a web form requesting information about how to make money working from home, and clicked a confirmation link in an email that was sent to them. They are more qualified than single opt-in leads because they have shown a level of accountability to their desire to learn about how to work from home.
OPPORTUNITY SEEKER LEADS
These leads can range in how old they are. You can purchase a list of opportunity seekers for reasonable prices. In general, the older they are, the less expensive they are. This is a good lead for someone starting out working leads with a limited budget. There will be more “no’s” than with real-time leads, but you can still work on how to develop rapport with people, practice your prospecting skills, and be in daily action.
These leads can be highly cost-effective for someone on a very limited budget getting started. Many times, you can get “Phone Verified” leads, Real-Time leads, and other highly priced leads at discounted prices – again, a great lead for people just starting out to cut their teeth on, practice, and develop their skill.
BULK EMAIL LEADS
These leads are specifically suited for email campaigns if you use email for your marketing method to generate leads. These leads usually include the following:
- Street Address
- Date of Birth (sometimes)
- Phone (sometimes)
- IP Address
- Date Stamp
Well, now you know the difference in the most common types of leads sold.
Here are a few more tips…
- Always work within your budget – you can blow a TON of money on leads if you are not careful. Buy the quantity and quality that matches your budget and skill level.
- Work the numbers. Always have more leads on hand than you need. This helps you avoid getting attached to people who really do not qualify for your time or offer.
- Learn when to move on to the next one – there is no shortage of people looking for a way to make money from home.