Who are the top 10 MLM companies?
Well, answering this question may be quite tricky. First, how do we define a top MLM company? Is it because of its level of popularity? As you can imagine, the truth could be quite subjective. For instance, Toyota Corolla is considered the world’s bestselling car. Apparently it is a great car; however, it may not be your dream car! This leads us to one question – does an MLM company rank higher merely because it involves more people? This is probably the fairest question that can help us come up with a list of the top 10 MLM companies.
Now, one thing is for sure: we can’t ignore popularity as a factor and in fact, it is definitely one of the most efficient and convenient ways to rank products and businesses and, for this case, MLM companies. Popularity has played the vital role of helping determine what is going on in the market place. It defines what movies we will watch, what music we will download and even where we will invest our monies!
However, popularity suffers one major limitation – more often than not, it is only temporary and the hype goes away as fast as it came; and you have a new top 10 MLM companies list sooner than you can imagine. This major shortcoming of popularity as a ranking factor requires to be addressed by incorporation of other factors. Let’s look at a few of these.
Time in business is one vital factor which everybody tends to ignore when it comes to ranking MLM companies. Well, this is pretty much expected with all the brainwashing that comes along with popularity; so we can’t point fingers here. In fact, you’ve probably heard that ground floor opportunities are good. Well, here is the truth: up to 97% of these ground floor businesses close business within the first two years of operation. So, don’t trust rankings that include ground floor businesses in their list of top 10 MLM companies.
For an MLM company to be accorded some trust, it needs to have been in operation for at least 18 months. Again, companies that have been in business for very many years may not always be the best. Note here that this does not disqualify all such companies. A company may have been around for several decades to establish a strong foundation but fail to reach its momentum growth phase. Time in business is therefore probably the most important factor in coming up with the top 10 MLM companies list.
Other factors commonly used in ranking MLM companies are such as the kind of leadership, uniqueness of products (branding), compensation plan and the strength of lead generation and conversion systems among other factors.
Now, the following top 10 MLM companies are ranked according to 4 criteria. These in include:Time in business: at least 10 years by 31st December 2012.Google Page Rank (GPR): rate on a 1-10 scale, the best being 10.Alexa Rank (AR): a lower rank being more preferred.Google Trends (GT) from all regions over the past 12 months.
Company #1: Amway with 53 years in business, GPR of 6, AR of 8,556 and GT of 2.18.
Company #2: Melaleuca with 27 years in business, GPR of 5, AR of 10,797 and GT of 0.44.
Company #3: USANA with 20 years in business, GPR of 6, AR of 12,424 and GT of 0.44.
Company #4: Nu Skin with 28 years in business, GPR of 6, AR of 12,527 and GT of 0.20.
Company #5: Isagenix with 10 years in business, GPR of 3, AR of 15,591 and GT of 0.20.
Company #6: Forever Living with 34 years in business, GPR of 5, AR of 17,178 and GT of 0.42.
Company #7: Legal Shield with 40 years in business, GPR of 4, AR of 18,855 and GT of 0.20.
Company #8: ACN with 19 years in business, GPR of 6, AR of 27,301, and GT of 1.12.
Company #9: Herbalife with 32 years in business, GPR of 5, AR of 29,151 and GT of 2.24.
Company #10: 4Life with 14 years in business, GPR of 4, AR of 32,924 and GT of 0.14.