All across and internet and offline we hear of techniques which will make you rich. For some these techniques produce vast amounts of money. A few months later the person implementing the technique finds they have no money, while the strategist is the last one laughing.
Techniques are great, they give us the edge. But like a martial artist, footballer, boxer or entrepreneur a technique can not be used indefinitely as a ‘strategy’! The footballer who keeps using the same technique to get the ball, soon finds everyone is in on the technique and does the same or counteracts appropriately.
In your home business it is the same. A technique can only help you gain the edge, but without an effective strategy, you will soon find there is no mountain to be able to find the edge!
So how do you get a mountain and the edge? Strategies can be found from several sources, though they generally always come in 2 forms. One form of strategy is those you learn from experience. By mastering something, a strategy can be formulated. The other is with someone else’s experience and strategy.
For years I would write business plans. They served me well till today; though one thing that stopped them working all those years ago was that of the strategy. I would formulate strategies, though these strategies were not born out of experience, but out of perception. I would look at something and say this is how this is best done.
My experience hopefully will help you in getting started to formulate a strategy that works. A strategy will offer you many benefits. The first benefit is that you get something which works, whatever the changes. So when a tabloid paper sees that people are migrating online, and not buying newspapers anymore, the original working strategy, the principles can be applied online, and still make them win.
Imagine all those home businesses that were working on a technique. They found a publication that worked, and advertised in it. Those home businesses made money; in fact they may have made millions. Few months later when a fad started disappearing, so did the publication. The home business ended failing. But those that had a strong testing strategy and worked with several publications, and measured results, made a winning formula (a strategy).
You too can create a strategy, and it can be done even if you are starting a home business or running a home business currently with no strategy. You may be new to business, but a strategy can be found. There are many courses and e-Books online. They all promise you riches. But, in the main, they all offer you techniques.
To find strategies usually costs more, however a strategy will work much better than a technique, even though the first results may show otherwise. A strategy can be found when products say words like courses, comprehensive, etc.
Stay clear of many products which state they are for beginners. I have found that most beginner programs are very light in content. Usually written by people who are also beginners or intermediate in what they do. However, a good course will give you some strategies that work.