I don’t know about you, but I don’t want to wake up in the morning and think about how I’m going to market my direct sales business that day.
And if you’re anything like the network marketers I know, you’re familiar with marketing tactics like:
- door-knob hangers
- flyers on car windshields
- leaving flyers in conspicuous public places
To me, these methods are hit-and-miss and unprofessional.
I don’t want to be known as the person who leaves flyers on someone’s car windshield. That’s just not me. Some folks are perfectly okay with that strategy. This article is for those of you who aren’t, and who would like to step up to a method of marketing that brands you as the consummate professional, the expert.
That’s what a tailored, turn-key, automated marketing system can do for you.
And here’s a bold statement: Don’t start another network marketing business until you have a marketing system. It doesn’t matter how good your business is (you could be offering gold itself) you won’t get very far without a comprehensive, well-thought-out and well executed marketing system.
Reason #1: Because recruiting friends and family doesn’t work long term and will not sustain large growth in a network marketing business. It may get you started, but soon you’re going to run out of people to talk to. And, if you’ve recruited friends and family before (in another business), they might not want to hear from you again.
Besides, the major reason you don’t want to go after friends and family is because they aren’t targeted prospects. Who knows if they’re looking for a business or not, and who knows if they’re looking for your business?
Don’t poison relationships with your efforts to aggressively recruit. The best way to recruit friends and family is by creating such success that they come to you and ask what you’re doing.
A turn-key, automated marketing system that works around the clock, even when you’re sleeping (especially one that’s set up on the good old internet) could expose your business to millions–sending you a steady stream of qualified people to talk to–and keeps you away from peddling friends and family.
Reason #2: You don’t want to spend your precious time cold-calling prospects, trying to convince them to buy something from you. A well-thought-out, turn-key marketing system will do the work for you by attracting prospects who are a match for you and your business.
I’m guessing that you want to spend your time talking to people who want to talk to you.
The way my present business is set up, prospective business partners often call me. Another prospective business partner just called me a couple of days ago, with credit card in hand, ready to get started. I made the sale and 4 figures in commissions.
All because of the turn-key, automated marketing system I use. Your business life can be very sweet when you know how to work things to your advantage.
Reason #3: Weed out the people you don’t want to talk to. Let’s face it, the majority of people your marketing will draw will not join your business. You don’t need the world to join you anyway, just a few key leaders who will take no prisoners.
The turn-key marketing system I utilize not only attracts the people who are looking for me , but also exposes them to who I am and what I do , and gives them key introductory info about my business . By the time we talk, they already have a good idea of who I am, what I do, and how I can help them reach their goals.
As I mentioned earlier, prospects often pick up the phone and call me.
That’s what you want to create; because when a prospect calls you, they’re probably serious.
Just as important as attracting prospects to you, your well-thought-out, turn-key marketing system will sift your prospects, weeding out all the people you don’t want to talk to.
I won’t waste time talking to people I have no business talking with. My marketing system sifts and sorts for me.
In this day of internet marketing, there’s absolutely no reason to put doorknob hangers on stranger’s doors or plaster the parking lot with flyers.
Step up your results by creating a turn-key, automated marketing system that attracts qualified prospects to your network marketing business, the people you want to work with, making your business life easier and a whole lot more profitable.