Let’s say that you present your business opportunity to a 100 people. How many people do you think will join your business opportunity? It’s been known that only about 5% would ever join your business. It’s a scary percentage given the time and effort that you have to invest into taking one prospect to one of your business presentations.
Your business opportunity is your back end product. It’s ultimately the business you want your prospects to join, but not everybody wants to start their own business or start a business with your particular product or service. Bottom line is you need money to offset the daily expenses of your business opportunity.
That’s where your front end product comes to play an important role in your overall business. Okay, the first thing you need to do is get familiar with capture or landing pages and list building. A list of prospects (some might join your business, most won’t) is where your money is going to come from.
How do you get their names? How do you get them to be interested in you?
It’s actually very easy, once you know how to do it. The hardest part is realizing that is it easy. Okay. First of all, you want to have an online presence, a website.
Capture pages are really easy to make. All you need is an HTML editor like Dreamweaver and you’re good to go. An HTML editor is a word processor, what you write in it will show the same way on the Internet. Now, why will they give you their names and email addresses? Well, you need to use bait. Remember, these people are looking for an expert in their field, someone whose expertise is going to help them solve their problems.
They want to know if you are that expert. So, to show them that you are that expert, you are going to write an eBook about network marketing, and give away for free in your capture page in exchange for their names and emails. That’s the bait.